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10	
  TOP	
  HOTEL	
  TRENDS	
  FOR	
  2020	
  
INSIGHTS	
  FROM	
  GLOBAL	
  DISCUSSIONS	
  
Introduc9on	
  |	
  Hotel	
  2030	
  
Hotel	
  2030	
  is	
  a	
  cross-­‐sector	
  plaEorm	
  that	
  acts	
  as	
  a	
  catalyst	
  for	
  open	
  
discussion	
  on	
  the	
  possible	
  changes	
  facing	
  the	
  hospitality	
  industry	
  
and	
  associated	
  innova9ons	
  for	
  hotels	
  over	
  the	
  next	
  15	
  to	
  20	
  years.	
  	
  
	
  
As	
  we	
  explore	
  poten9al	
  changes,	
  we	
  see	
  some	
  trends	
  having	
  
increasing	
  impact.	
  Based	
  on	
  discussion	
  and	
  feedback	
  from	
  
hospitality	
  companies,	
  tourism	
  experts	
  and	
  government	
  bodies	
  
around	
  the	
  world,	
  this	
  summary	
  shares	
  insights	
  on	
  shiTs	
  by	
  2020.	
  
	
  
Please	
  find	
  following	
  “the	
  top	
  ten	
  hotel	
  trends	
  for	
  2020”	
  	
  
	
  
www.slideshare.net/hotel2030 	
   	
   	
  @hotel2030	
  
The	
  Top	
  Ten	
  Hotel	
  Trends	
  For	
  2020	
  
The	
  ten	
  most	
  significant	
  trends	
  that	
  are	
  seen	
  as	
  potenEally	
  impacEng	
  hotels	
  in	
  2020	
  are:	
  
African	
  Travellers	
  
§  500m	
  new	
  middle	
  class	
  in	
  Africa	
  require	
  accessible	
  hotel	
  accommoda9on	
  for	
  both	
  work	
  and	
  leisure	
  across	
  the	
  con9nent	
  
Co-­‐Branded	
  Experiences	
  
§  Hotels	
  partner	
  with	
  established	
  consumer	
  brands	
  to	
  deliver	
  leading-­‐edge,	
  repeatable	
  co-­‐branded	
  experiences	
  
Dynamic	
  Pricing	
  
§  Transparent	
  real-­‐9me	
  pricing	
  reflects	
  personal	
  ability	
  to	
  pay	
  and	
  enhances	
  yield	
  op9miza9on	
  across	
  the	
  service	
  sector	
  
Faith	
  Compliance	
  
§  More	
  organiza9ons	
  flex	
  their	
  processes	
  and	
  proac9vely	
  switch	
  to	
  become	
  compliant	
  with	
  cultural	
  norms	
  and	
  experiences	
  
Female	
  Centricity	
  
§  New	
  experiences	
  are	
  designed,	
  and	
  established	
  ones	
  reinvented,	
  with	
  the	
  influen9al	
  female	
  popula9on’s	
  needs	
  at	
  the	
  core	
  
Final	
  FronEers	
  
§  Increasing	
  interest	
  and	
  par9cipa9on	
  in	
  remote	
  journeys	
  drive	
  more	
  of	
  us	
  to	
  seek	
  to	
  access	
  the	
  inaccessible	
  
New	
  Forms	
  of	
  Ownership	
  
§  Shared	
  co-­‐opera9ves,	
  partnerships	
  and	
  membership	
  funding	
  business	
  models	
  replace	
  franchising	
  and	
  direct	
  ownership	
  	
  
Smart	
  Buildings	
  
§  Increasingly	
  intelligent,	
  self-­‐monitoring	
  buildings	
  set	
  new	
  standards	
  as	
  big	
  data	
  is	
  shared	
  between	
  opera9ons	
  and	
  providers	
  
Upstream	
  Insight	
  
§  Companies	
  and	
  networks	
  have,	
  and	
  act	
  on,	
  very	
  early	
  insight	
  on	
  future	
  intent	
  to	
  travel	
  and	
  customise	
  services	
  to	
  suit	
  
Waste	
  Reuse	
  
§  Seeing	
  waste	
  as	
  a	
  resource	
  and	
  encouraging	
  its	
  reuse	
  within	
  the	
  footprint	
  shiTs	
  many	
  towards	
  the	
  circular	
  economy	
  
African	
  Travellers	
  
Co-­‐Branded	
  Experiences	
  
Dynamic	
  Pricing	
  
Faith	
  Compliance	
  
Female	
  Centricity	
  
Final	
  Fron9ers	
  
New	
  Forms	
  of	
  Ownership	
  
Smart	
  Buildings	
  
Up-­‐steam	
  Insight	
  
Waste	
  Re-­‐Use	
  
Further	
  Informa9on	
  and	
  Contact	
  
Hotel	
  2030	
  is	
  a	
  cross-­‐sector	
  plaEorm	
  that	
  aims	
  to	
  act	
  as	
  a	
  catalyst	
  for	
  open	
  
discussion	
  on	
  the	
  possible	
  changes	
  facing	
  the	
  hospitality	
  industry	
  and	
  
associated	
  innova9on	
  opportuni9es	
  for	
  hotels	
  over	
  the	
  next	
  15	
  to	
  20	
  years.	
  	
  
	
  
For	
  more	
  informa9on	
  about	
  the	
  program	
  	
  
www.slideshare.net/hotel2030 	
  	
  
	
  
For	
  the	
  top	
  ten	
  trends	
  for	
  2014	
  please	
  see:	
  
www.slideshare.net/hotel2030/top-­‐ten-­‐hotel-­‐trends-­‐2014?	
  	
  
	
  
To	
  par9cipate	
  in	
  the	
  discussion:	
  @hotel2030	
  
	
  
If	
  you	
  have	
  any	
  ques9ons	
  on	
  this	
  programme	
  or	
  the	
  key	
  trends	
  
Em.jones@futureagenda.org	
  
10	
  TOP	
  HOTEL	
  TRENDS	
  FOR	
  2020	
  
INSIGHTS	
  FROM	
  GLOBAL	
  DISCUSSIONS	
  

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Top Ten Hotel Trends 2020

  • 1. 10  TOP  HOTEL  TRENDS  FOR  2020   INSIGHTS  FROM  GLOBAL  DISCUSSIONS  
  • 2. Introduc9on  |  Hotel  2030   Hotel  2030  is  a  cross-­‐sector  plaEorm  that  acts  as  a  catalyst  for  open   discussion  on  the  possible  changes  facing  the  hospitality  industry   and  associated  innova9ons  for  hotels  over  the  next  15  to  20  years.       As  we  explore  poten9al  changes,  we  see  some  trends  having   increasing  impact.  Based  on  discussion  and  feedback  from   hospitality  companies,  tourism  experts  and  government  bodies   around  the  world,  this  summary  shares  insights  on  shiTs  by  2020.     Please  find  following  “the  top  ten  hotel  trends  for  2020”       www.slideshare.net/hotel2030      @hotel2030  
  • 3. The  Top  Ten  Hotel  Trends  For  2020   The  ten  most  significant  trends  that  are  seen  as  potenEally  impacEng  hotels  in  2020  are:   African  Travellers   §  500m  new  middle  class  in  Africa  require  accessible  hotel  accommoda9on  for  both  work  and  leisure  across  the  con9nent   Co-­‐Branded  Experiences   §  Hotels  partner  with  established  consumer  brands  to  deliver  leading-­‐edge,  repeatable  co-­‐branded  experiences   Dynamic  Pricing   §  Transparent  real-­‐9me  pricing  reflects  personal  ability  to  pay  and  enhances  yield  op9miza9on  across  the  service  sector   Faith  Compliance   §  More  organiza9ons  flex  their  processes  and  proac9vely  switch  to  become  compliant  with  cultural  norms  and  experiences   Female  Centricity   §  New  experiences  are  designed,  and  established  ones  reinvented,  with  the  influen9al  female  popula9on’s  needs  at  the  core   Final  FronEers   §  Increasing  interest  and  par9cipa9on  in  remote  journeys  drive  more  of  us  to  seek  to  access  the  inaccessible   New  Forms  of  Ownership   §  Shared  co-­‐opera9ves,  partnerships  and  membership  funding  business  models  replace  franchising  and  direct  ownership     Smart  Buildings   §  Increasingly  intelligent,  self-­‐monitoring  buildings  set  new  standards  as  big  data  is  shared  between  opera9ons  and  providers   Upstream  Insight   §  Companies  and  networks  have,  and  act  on,  very  early  insight  on  future  intent  to  travel  and  customise  services  to  suit   Waste  Reuse   §  Seeing  waste  as  a  resource  and  encouraging  its  reuse  within  the  footprint  shiTs  many  towards  the  circular  economy  
  • 10. New  Forms  of  Ownership  
  • 14. Further  Informa9on  and  Contact   Hotel  2030  is  a  cross-­‐sector  plaEorm  that  aims  to  act  as  a  catalyst  for  open   discussion  on  the  possible  changes  facing  the  hospitality  industry  and   associated  innova9on  opportuni9es  for  hotels  over  the  next  15  to  20  years.       For  more  informa9on  about  the  program     www.slideshare.net/hotel2030       For  the  top  ten  trends  for  2014  please  see:   www.slideshare.net/hotel2030/top-­‐ten-­‐hotel-­‐trends-­‐2014?       To  par9cipate  in  the  discussion:  @hotel2030     If  you  have  any  ques9ons  on  this  programme  or  the  key  trends   Em.jones@futureagenda.org  
  • 15. 10  TOP  HOTEL  TRENDS  FOR  2020   INSIGHTS  FROM  GLOBAL  DISCUSSIONS