Hotel 2030 is a cross-sector platform that acts as a catalyst for open discussion on the possible changes facing the hospitality industry and associated innovations for hotels over the next 15 to 20 years. As we explore potential changes, we see some trends having increasing impact. Based on discussion and feedback from hospitality companies, tourism experts and government bodies around the world, this summary shares insights on shifts by 2020. The ten most significant trends that are seen as potentially impacting hotels in 2020 are: African Travellers 500m new middle class in Africa require accessible hotel accommodation for both work and leisure across the continent Co-Branded Experiences Hotels partner with established consumer brands to deliver leading-edge, repeatable co-branded experiences Dynamic Pricing Transparent real-time pricing reflects personal ability to pay and enhances yield optimization across the service sector Faith Compliance More organizations flex their processes and proactively switch to become compliant with cultural norms and experiences Female Centricity New experiences are designed, and established ones reinvented, with the influential female population’s needs at the core Final Frontiers Increasing interest and participation in remote journeys drive more of us to seek to access the inaccessible New Forms of Ownership Shared co-operatives, partnerships and membership funding business models replace franchising and direct ownership Smart Buildings Increasingly intelligent, self-monitoring buildings set new standards as big data is shared between operations and providers Upstream Insight Companies and networks have, and act on, very early insight on future intent to travel and customise services to suit Waste Reuse Seeing waste as a resource and encouraging its reuse within the footprint shifts many towards the circular economy

1. 10
TOP
HOTEL
TRENDS
FOR
2020
INSIGHTS
FROM
GLOBAL
DISCUSSIONS

2. Introduc9on
|
Hotel
2030
Hotel
2030
is
a
cross-­‐sector
plaEorm
that
acts
as
a
catalyst
for
open
discussion
on
the
possible
changes
facing
the
hospitality
industry
and
associated
innova9ons
for
hotels
over
the
next
15
to
20
years.
As
we
explore
poten9al
changes,
we
see
some
trends
having
increasing
impact.
Based
on
discussion
and
feedback
from
hospitality
companies,
tourism
experts
and
government
bodies
around
the
world,
this
summary
shares
insights
on
shiTs
by
2020.
Please
find
following
“the
top
ten
hotel
trends
for
2020”
www.slideshare.net/hotel2030
@hotel2030

3. The
Top
Ten
Hotel
Trends
For
2020
The
ten
most
significant
trends
that
are
seen
as
potenEally
impacEng
hotels
in
2020
are:
African
Travellers
§ 500m
new
middle
class
in
Africa
require
accessible
hotel
accommoda9on
for
both
work
and
leisure
across
the
con9nent
Co-­‐Branded
Experiences
§ Hotels
partner
with
established
consumer
brands
to
deliver
leading-­‐edge,
repeatable
co-­‐branded
experiences
Dynamic
Pricing
§ Transparent
real-­‐9me
pricing
reflects
personal
ability
to
pay
and
enhances
yield
op9miza9on
across
the
service
sector
Faith
Compliance
§ More
organiza9ons
flex
their
processes
and
proac9vely
switch
to
become
compliant
with
cultural
norms
and
experiences
Female
Centricity
§ New
experiences
are
designed,
and
established
ones
reinvented,
with
the
influen9al
female
popula9on’s
needs
at
the
core
Final
FronEers
§ Increasing
interest
and
par9cipa9on
in
remote
journeys
drive
more
of
us
to
seek
to
access
the
inaccessible
New
Forms
of
Ownership
§ Shared
co-­‐opera9ves,
partnerships
and
membership
funding
business
models
replace
franchising
and
direct
ownership
Smart
Buildings
§ Increasingly
intelligent,
self-­‐monitoring
buildings
set
new
standards
as
big
data
is
shared
between
opera9ons
and
providers
Upstream
Insight
§ Companies
and
networks
have,
and
act
on,
very
early
insight
on
future
intent
to
travel
and
customise
services
to
suit
Waste
Reuse
§ Seeing
waste
as
a
resource
and
encouraging
its
reuse
within
the
footprint
shiTs
many
towards
the
circular
economy

4. African
Travellers

5. Co-­‐Branded
Experiences

6. Dynamic
Pricing

7. Faith
Compliance

8. Female
Centricity

9. Final
Fron9ers

10. New
Forms
of
Ownership

11. Smart
Buildings

12. Up-­‐steam
Insight

13. Waste
Re-­‐Use

14. Further
Informa9on
and
Contact
Hotel
2030
is
a
cross-­‐sector
plaEorm
that
aims
to
act
as
a
catalyst
for
open
discussion
on
the
possible
changes
facing
the
hospitality
industry
and
associated
innova9on
opportuni9es
for
hotels
over
the
next
15
to
20
years.
For
more
informa9on
about
the
program
www.slideshare.net/hotel2030
For
the
top
ten
trends
for
2014
please
see:
www.slideshare.net/hotel2030/top-­‐ten-­‐hotel-­‐trends-­‐2014?
To
par9cipate
in
the
discussion:
@hotel2030
If
you
have
any
ques9ons
on
this
programme
or
the
key
trends
Em.jones@futureagenda.org

15. 10
TOP
HOTEL
TRENDS
FOR
2020
INSIGHTS
FROM
GLOBAL
DISCUSSIONS